Mexico reconquista California…
Mexico reconquers California? Absolut drinks to that!
The latest advertising campaign in Mexico from Swedish vodka maker Absolut promises to push all the right buttons south of the U.S. border, but it could ruffle a few feathers in El Norte.
The billboard and press campaign, created by advertising agency TeranTBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an “Absolut”—i.e., perfect—world.
The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California. [more]
In an ABSOLUT World according to Mexico
Posted Friday, April 04, 2008, 5:26:34 PM
he In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them—one they feel may be more idealized or one that may be a bit “fantastic.” As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population. [more]
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